MINI
“who’s in?” commercial
The ask: Create a : 60 spot to present MINI as a club of unique cars that anyone can drive. Because there’s no longer just “The MINI” – There are FIVE, each with a different personality.



























“who’s in?” commercial
The ask: Create a : 60 spot to present MINI as a club of unique cars that anyone can drive. Because there’s no longer just “The MINI” – There are FIVE, each with a different personality.